How Do I Come Up With A Name For My Private Practice?
Your business name for your therapy private practice is important because it represents who you are, your values, and also plays a large role in marketing.
Some folks spend hours and hours considering different types of names worrying about finding the “perfect” name.
However, there is no “perfect” name and while a name is important, it is not 100% responsible for your success as a therapist in private practice.
Here are some ideas for creating a private practice name
Personal, Values & Culturally Focused
Perhaps there is an anecdote or personal story that motivated you to become a therapist
This can elicit feelings from your client which can make them feel more drawn and compelled to work with you
If you are religious, you could incorporate your religion into the name
This also helps your ideal client find you online when searching for a religious counselor
Maybe there is something from your culture that is important to you and you want to incorporate that into your business name
If you speak another language, you can incorporate a word or phrase into the name
This can also help because being bilingual separates you from monolingual therapists
Consider your values
This can include key words like: growth, transformation, healing, justice, equity, holistic, wellness, joy, happy, peace, liberation.
Location Based
One of the easiest and effective ways to rank on Google is through simply using your location (e.g. state, city, town) in your business name
Liberation Healing Seattle (my private practice name)
(City/Town Name) Therapy
(City/Town Name) Counseling
(City/Town Name) Psychology
When clients type in “therapy near Los Angeles” or “mental health counseling near Chicago”, your site will more likely rank toward the top of the pages
Speak To Your Ideal Client
If you know who your ideal client and niche is, this is a simple and straightforward way to create a business name
Therapy For Anxiety & Panic
Christian Couples Counseling
Equine Therapy
Somatic Therapy
Yoga Therapy
Walk & Talk Therapy
LGBTQ+ Affirming Therapy
Counseling For Gay Men
Therapy For Millennials Working In Tech
Therapy For Women Of Color
Therapy For Queer Christians
Mixture (Location & Niche/Ideal Client)
(City/Town Name) Trauma Counseling
(City/Town Name) EMDR Specialists
(City/Town Name) OCD Clinic
(City/Town Name) Mindfulness Associates
(City/Town Name) Brainspotting Therapy
(City/Town Name) Couples Therapy
Your Name
This is certainly the easiest route. Moreover, as a therapist, you are your brand so this can make sense
FirstLastNameCounseling.Com
FirstLastNameTherapy.Com
FirstLastNamePLLC.Com
DrFirstLastName.Com
FirstLastNamePsychology.Com
However, if you plan on opening a group practice or selling your practice one day, don’t choose your own name because it is limiting
Your business name is one part of your overall brand. Try not to obsess over finding the “perfect” name. Rather, go inside yourself, reflect, and consider what and who matters most to you.
Private Practice Name Resources
Name Generators
Tips For Private Practice Names
Make sure no one else is using your business name by searching online as well as your State’s Secretary of State
Try not to spend hours agonizing over the “perfect” name
You can file for a DBA (doing business as) later through your State as an informal way to market your private practice under a different name
Consider your brand
Who you are
What you represent
What you value
What you aim to doHow you want your clients to feel
Review a list of adjectives that resonate with you
Make a vision board of your ideal private practice
Who do you work with?
What do you offer your clients?
How do you want your clients to feel?
Take your time (no need to rush)
Ask friends, trusted colleagues, supervisors, and support system for feedback