Online coaching IN WASHINGTON STATE

Private Practice Coaching

I Help Social Workers & Therapists Build, Grow & Sustain Their Business

You’re burned out, tired, and scared of leaving your stable job for private practice

I’ve been there.

I can help you open, grow, and sustain your business. I’ll show you exactly what I did when I opened my private practice.

I’m passionate about helping therapists and social workers build their dream practice.

We come into this work to help others, especially those most underserved. This work is hard, doesn’t pay well starting out, and can lead to burn out. 

I believe creating a sustainable private practice is one way toward liberation because we are doing work aligning with our values, goals, and vision for the life we want and deserve, rather than working for systems that can be dehumanizing and exploitative.

My Goals For You

  1. To have financial independence, intelligence, and integrity

    • The more energy, freedom, and security you have outside of work, the more you can enjoy life and do more good.

    • Work should not be your 100% priority

  2. Increase the number of QTBIPOC, immigrant, and refugee owned businesses

    • By providing resources, ethical consulting, and lowering barriers to creating, building, and sustaining a private practice

    • The more QTBIPOC therapists, the better because the field of mental health needs more diversity and clinicians who look like their clients

My Strengths & Areas Of Knowledge

  • Opening a private practice 101 (this can happen in about 7-14 days)

  • Digital marketing (specifically Search Engine Optimization and content marketing)

  • Creating a strong and effective website as your main source of marketing

  • Networking as an introverted and/or highly sensitive therapist

  • Using data (Google Analytics, Google Search Console, Squarespace Analytics) to view pageviews, conversion, referrers, and bounce rate

  • Money and scarcity mindset

  • Becoming a strong & impactful business owner

Open Your Private Practice In About 2 Weeks

  • I‘ll help you from beginning to end.

  • Depending on how it takes for your licenses to be approved, you can have your own private practice anywhere from 7-14 days.

  • This is a good fit for someone who doesn’t want to spend hours researching themselves how to DIY their own business.

Online Marketing

  • Learn how to use the internet to market your practice (SEO, content marketing, Google My Business, Google ads, social media ads, keyword search)

  • Learn how to use Chat GPT as one tool to work smarter, not harder when marketing your practice

  • Learn how to create a strong and effective website as your main source of marketing

  • Learn how to use data (Google Analytics, Google Search Console, Squarespace Analytics) to view pageviews, conversion, referrers, and bounce rate

My Experience

  • I started my business in December 2020 and created a website as one of my main forms of marketing

  • I’ve spent hundreds of hours learning about copywriting, SEO, data, etc. to optimize my website

  • I have a bachelor’s degree in advertising

  • I now have about 12,000 visitors to my website monthly

  • I’m able to charge premium rates fees of $250 per hour because of my website and expertise

Become a Strong & Successful Business Owner

  • I‘ll help you create systems that makes your job easier rather than harder (automation, EHRs, hiring out services).

  • I’ll help you make decisions based on your values rather than fears and anxieties, so that you are more confident, calm, and assured.

  • I’ll help increase your business confidence.

  • I’ll help you create more impact outside of 1-1 therapy because you have a strong and successful business.

Common Concerns

  • How do I get paid? Can I use PayPal or Venmo?

  • What if clients don’t pay me? What if a credit card is declined? What do I do?

  • What EHR should I get? Do I need an EHR?

  • What’s a business plan? Do I need one?

  • How do I do everything? Answer the phone, reply to emails, and also see clients?

My Experience

  • I started working at 14 helping my dad with his small business.

  • I started my own first side gig at 16 selling website templates.

  • I left a group practice and started my own private practice in December 2020. 5-6 months later, I was fully booked.

  • I understand the reality of owning a business and being a therapist. Both can co-exist without guilt and shame. I deserve to make a good living and I can also give back in the way that aligns with my values.

  • I continually reach out to others because I know being a strong business owner requires having a support team of cheerleaders, colleagues, and my own business coach.

Cash Only Practice

  • I’ll help you work on your money mindset, fear, guilt, and scarcity.

  • I’ll help you set a fee that works for your life and values.

  • I’ll teach you how to market as cash only/private pay.

  • I’ll help you become more comfortable with money and bringing it up with clients.

  • I’ll help you become “better” with money (calm, confident, curious).

Common Concerns

  • I’m scared of raising my fees!

  • Is it okay to make money and be a therapist?

  • How do I bring up fee raises?

  • What if clients leave after I raise my fees?

  • What if no one is willing to pay my full fee?

My Experience

  • I work 3 days a week and only see a limited number of clients.

  • I charge $250 per hour as a fully licensed clinician. As an associate, I charged $170.

  • I work with a wide range of clients (e.g. race, ethnicity, age, gender, class, ability, etc.).

  • Because I am financially, emotionally, and physically stable, I am not only a better, more rested, compassionate, and effective therapist, but a better, more compassionate, and thoughtful human being and can give back in other ways outside of 1-1 therapy.

COMMON ISSUES EXPLORED IN COACHING

  • Opening a private practice step-by-step as an associate therapist

  • Logistics and systems for your practice (finances, taxes, phone, email, EHRs)

  • Worries, anxieties, and fears around being a business owner

  • Writing a basic business plan

  • Keeping a basic financial book

  • Keeping a basic marketing book

  • Anticipating future concerns with policies (e.g. declined credit cards, repeated cancelations)

  • Identifying a niche or area of speciality

  • Identifying your ideal client

  • How to set a fee

  • How to increase your fees

  • How to create an effective and compelling website

  • Marketing and networking

  • Creating your ideal work schedule

  • Balancing being a business owner AND therapist

  • Increasing confidence

  • Balancing slow seasons of therapy alongside busier seasons

Who I Work With

I work with social workers, licensed mental health counselors, psychologists, and marriage and family therapists.

I work with those who are ready and motivated to create and/or sustain their ideal private practice.

They’re ready to take risks, experiment with different options, and have energy and time to invest in their business.

I value honesty, challenge, authenticity, being real, compassion, and presence.

Fees

  • $250 per 60-minutes

  • $188 per 45-minutes

  • If you feel overwhelmed and don’t want to do-it-yourself by searching online, I’m here to answer all your questions, hold you accountable, and push you to create the private practice business you want and deserve.

  • If you want to open your private practice, I can help you set this up in about 7-14 days (depending of how long your license is approved) with 1 or 2 sessions.

  • Most clients meet with me for 1-3 sessions to ask questions and get answers around fears, worries, growth areas, long term marketing, writing a business plan, and building a step-by-step plan.

  • Some clients meet me longer to address scarcity, anxiety, and worries related toward creating a cash only premium full fee practice. Their goals are to see less clients to devote their time toward other things (hobbies, raising their kids, managing chronic health issues, pro bono work, etc.).

Private Practice Blog

Still Have Questions?

    • Click here to a list of private practice resources I’ve compiled.

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START BUSINESS COACHING TODAY

Read through my website and watch my videos to learn more about me, my services, and if we might be a good fit.

If you want to learn how to open your private practice in Washington State, I recommend the following resource here which outlines step-by-step instructions at no cost.